T. Rowe Price, a Baltimore-based investment management firm, provides retirement plan services to EMI, and needed a dramatically different approach to marketing retirement savings concepts to a young, hip demographic. DB+C worked closely with TRP's in-house creative department to develop this unusual, attention-grabbing plan highlights brochure. The language and design riff on a sense of rebellion and humor that resonated with young recording industry employees, and resulted in an award-winning campaign for T. Rowe Price.



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