Streuver Bros, Eccles & Rouse, Inc. one of America's leading full-service construction and development companies, is dedicated to transforming America's cities through coordinated urban planning, design, and property management. When the company needed to build excitement around its transformation of an historic Baltimore brewery site into a new, mixed-use community, DB+C provided an approach that sidestepped the usual real estate ad. Together with Round 2 Communications, DB+C focused on stories of existing tenants to create buzz for the new "live/work/shop" development.